I spent a great weekend in the Florida Keys with several optometrist friends, one of whom is a “heavy hitter” in eye care and social media. I learned a lot from him (Justin Bazan, OD) and we’re working to implement some of his ideas into my practice. Some of them don’t scale well here in SE Wisconsin, simply due to population density. There aren’t enough of us using social media and online tools to locate businesses and stay in touch with them.
Look for us to increase our FaceBook activities, our Yelp offerings (more specials and promotions for Yelpers) and keep on blogging and Tweeting away. All of this made me wonder how my blog readers and patients use social media. I’m going to post a brief survey in an upcoming blog and eNewsletter to learn if there are better ways for us to stay in touch with you, look for that soon!